Search Property in Hi-Tech style Catch the buyer's network The beginning of commercial exploitation of the Internet had in our country at the beginning of the 90's. It was unknown and sometimes marginal activity, where vengeance wielded by hackers and all sorts of unscrupulous dealers. However Runet rapidly civilized. Very soon, all self-respecting company got its own Web site, which, however, if used solely for representational purposes - as a business card. And now, according to Natalia Kurashova, Head of Marketing and PR company Renaissance Realty, `a large portion of the target audience is the first impression of the company was on its site '.
But as the growing fashion for the Internet, came and understanding of what the World Wide Web is, above all, the largest referral system, place the information in which an unusually efficient! Since then, real estate companies have started to upload to their sites database objects, making the corporate web pages in a sales tool. Now the value of the global network are fully aware of all the experts of the market. `Internet - is the most affordable advertising platform, so it should be possible to use the maximum, - says Olga Pobedinskaya, marketing director of the Bureau of Real Estate Agent 002` `. - 37% of our customers will find information about us there. I think the share came from the site `` in the future will only increase. Haunting the website - the last thing that precedes the customer calls. Before that, people could hear the commercials on the radio, see a billboard on the highway, the module in the newspaper - always referred to the site address. And if, by going to him, he found there all that interested, then he will definitely call. That is why the website - this is a very important tool in selling real estate '. Now, reporting in the Internet firm's paying much attention. Companies are developing their sites, try to follow the terms of office and their relevance to placement Stateyny materials. Among the most hyped Philip Tretyakov, head of the project `Dometra.Ru` call sites of the companies' Miel Real Estate `,` INCOM-estate `, Paul` s Yard. Attendance of the latter, according to the expert, the last year has grown by 5 times. Content and updating the site in the real estate company engaged in a separate specialist, and even the whole team. `With regard to our web site, its colors and all graphic elements are designed in a corporate style and fully conform to the image of the company - says Natalia Kurashova. - We tried to make it as informative, clear, detailed description of facilities and quality photos. He has a rather convenient navigation system. Information on it is regularly updated `. However, in some cases, the Internet may provide a disservice. After all, the site of a professional company information on the sale of an object can be copied and used at their discretion by anyone. Chairman of the Board of Directors of Investment Group Sesegar Irina Zharova Wright complains that many agency-by-night, and `wild` brokers have used materials from the site of her company, distributed to clients on your home printer printed materials. Suffers from an image of the object. Internet-globalism In 2001-2003, the effectiveness of corporate websites with large databases of objects cleaned up businessmen on the idea of organizing an even more ambitious, independent Internet projects with a maximum amount of proposals and a wide range of participants. Began to appear and portals that specialize in certain segments - urban, suburban, commercial real estate. Such projects have already proven themselves. Real Estate Agencies gladly post information in their databases. `We consider the popular internet portals devoted to real estate as an advertising sites, - said Natalia Kurashova. - The main purpose of such portals - it's timely coverage of developments in the market, in addition, they provide vast database of real estate. As a rule, they have a large attendance, which is very attractive to advertisers. Generally, the ratio of costs and benefits of online advertising rates are optimal. We are aware of the benefits of such advertising, and so in the near future, we plan to increase its presence on the Internet '. Finally, it appeared, and global projects, claiming to be the greatest market coverage - RBC `-` and `Property Rambler - Property`. This system created by large holding companies that represent the database in the main with banner advertising and object. Many recognize that such portals - good advertising platform. `In contrast to outdoor advertising and TV advertising, information on the Internet receives the target consumer, which is specifically for this goes to the network - says Philip Tretyakov. - Annual growth of this audience is 20-25%, it covers all age segments and increases them uniformly `. `Now the Internet is one of the most promising advertising platforms, and do not use it to promote both the company and its facilities would certainly be unwise - confirms Natalia Kurashova. - Moreover, every year the number of Internet users increases, more people are aware of the ease of search properties via the Web '. To date, of the Internet are great, but not limitless. Apartment or vacation home - is not book or CD that can be ordered from an online store and get a courier. Amount of transactions is such that they can not pay the web, and the certificate of ownership will not come via email. Virtual space can only provide a certain amount of information to anyone who is interested in it. Competitors global network also did not nap. `Links` Hand in Hand 'and the `Real estate prices and` until more effective in terms of advertising of specific properties - says Philip Tretyakov. - They have a high degree of trust that have not yet earned the Internet. In a network with a number held on brands such as arendator.ru, cottage.ru, while there are plenty of `garbage 'sites, and this, unfortunately, affects the overall consumer confidence to this source of advertising.' Moreover, the database objects on the Internet incomplete and often poorly updated. In this constantly make sure those who are wanting to buy real estate, wander through the network. They now and then stumbles upon the announcement of the sale of apartments or houses, sold a few years ago, or outdated prices. Dreams for the future However, Internet time to get rid of this drawback. In the future awaits us multilistingovaya system that already exists in the West. It is a database of proposals that involve almost all the companies market, where most fully represented properties of several countries. The main advantage of this system - updatable in real time. `If you will create a formal shared database, the project will enter a larger number of agencies, therefore, increase the effectiveness of the search suggestions for the client, - said Irina Zharova Wright. - In America and Europe are already using such products. This year, the U.S. launched two websites - Zillow and Redfin, allowing to see objects in three dimensions, to obtain information about the history of transactions with these objects, automate, and classified document. In-line query processing technologies can occur within 24 hours, online brokers are able to store data on request and provide updated information for several years. Alert customers is through e-mail and sms. Working with this kind of brokerage does not require additional cost and allows the client at the initial stage to avoid contact with the facilitator '. But it is also true that the high automation of the process leads to a decrease in commissions of realtors. Some market participants believe that not all Internet technologies applicable on sales of luxury homes. In fact, home buyers worth millions of dollars will not leave the site of their name, phone numbers and addresses, which is easy to calculate, `where the money is'. Robust sense of self warns them from being able to disseminate such information. And realtors are not interested `` squander information on many elite facilities, preferring to keep it closed. `If we assume that an exclusive project, you can read and learn everything through the Internet portal, the marketing ploy in the form of expensive brochures and personal letters to the prospective buyer is not going to work ', - says Irina Zharova Wright. The process of selling real estate is complicated and lengthy and based on the principle, presented by more Raykin - `a storekeeper, through zavskladom, through the Director of the store`. Apparently, the sale of objects of a class de luxe and in the short term will be held on the same schemes.
But as the growing fashion for the Internet, came and understanding of what the World Wide Web is, above all, the largest referral system, place the information in which an unusually efficient! Since then, real estate companies have started to upload to their sites database objects, making the corporate web pages in a sales tool. Now the value of the global network are fully aware of all the experts of the market. `Internet - is the most affordable advertising platform, so it should be possible to use the maximum, - says Olga Pobedinskaya, marketing director of the Bureau of Real Estate Agent 002` `. - 37% of our customers will find information about us there. I think the share came from the site `` in the future will only increase. Haunting the website - the last thing that precedes the customer calls. Before that, people could hear the commercials on the radio, see a billboard on the highway, the module in the newspaper - always referred to the site address. And if, by going to him, he found there all that interested, then he will definitely call. That is why the website - this is a very important tool in selling real estate '. Now, reporting in the Internet firm's paying much attention. Companies are developing their sites, try to follow the terms of office and their relevance to placement Stateyny materials. Among the most hyped Philip Tretyakov, head of the project `Dometra.Ru` call sites of the companies' Miel Real Estate `,` INCOM-estate `, Paul` s Yard. Attendance of the latter, according to the expert, the last year has grown by 5 times. Content and updating the site in the real estate company engaged in a separate specialist, and even the whole team. `With regard to our web site, its colors and all graphic elements are designed in a corporate style and fully conform to the image of the company - says Natalia Kurashova. - We tried to make it as informative, clear, detailed description of facilities and quality photos. He has a rather convenient navigation system. Information on it is regularly updated `. However, in some cases, the Internet may provide a disservice. After all, the site of a professional company information on the sale of an object can be copied and used at their discretion by anyone. Chairman of the Board of Directors of Investment Group Sesegar Irina Zharova Wright complains that many agency-by-night, and `wild` brokers have used materials from the site of her company, distributed to clients on your home printer printed materials. Suffers from an image of the object. Internet-globalism In 2001-2003, the effectiveness of corporate websites with large databases of objects cleaned up businessmen on the idea of organizing an even more ambitious, independent Internet projects with a maximum amount of proposals and a wide range of participants. Began to appear and portals that specialize in certain segments - urban, suburban, commercial real estate. Such projects have already proven themselves. Real Estate Agencies gladly post information in their databases. `We consider the popular internet portals devoted to real estate as an advertising sites, - said Natalia Kurashova. - The main purpose of such portals - it's timely coverage of developments in the market, in addition, they provide vast database of real estate. As a rule, they have a large attendance, which is very attractive to advertisers. Generally, the ratio of costs and benefits of online advertising rates are optimal. We are aware of the benefits of such advertising, and so in the near future, we plan to increase its presence on the Internet '. Finally, it appeared, and global projects, claiming to be the greatest market coverage - RBC `-` and `Property Rambler - Property`. This system created by large holding companies that represent the database in the main with banner advertising and object. Many recognize that such portals - good advertising platform. `In contrast to outdoor advertising and TV advertising, information on the Internet receives the target consumer, which is specifically for this goes to the network - says Philip Tretyakov. - Annual growth of this audience is 20-25%, it covers all age segments and increases them uniformly `. `Now the Internet is one of the most promising advertising platforms, and do not use it to promote both the company and its facilities would certainly be unwise - confirms Natalia Kurashova. - Moreover, every year the number of Internet users increases, more people are aware of the ease of search properties via the Web '. To date, of the Internet are great, but not limitless. Apartment or vacation home - is not book or CD that can be ordered from an online store and get a courier. Amount of transactions is such that they can not pay the web, and the certificate of ownership will not come via email. Virtual space can only provide a certain amount of information to anyone who is interested in it. Competitors global network also did not nap. `Links` Hand in Hand 'and the `Real estate prices and` until more effective in terms of advertising of specific properties - says Philip Tretyakov. - They have a high degree of trust that have not yet earned the Internet. In a network with a number held on brands such as arendator.ru, cottage.ru, while there are plenty of `garbage 'sites, and this, unfortunately, affects the overall consumer confidence to this source of advertising.' Moreover, the database objects on the Internet incomplete and often poorly updated. In this constantly make sure those who are wanting to buy real estate, wander through the network. They now and then stumbles upon the announcement of the sale of apartments or houses, sold a few years ago, or outdated prices. Dreams for the future However, Internet time to get rid of this drawback. In the future awaits us multilistingovaya system that already exists in the West. It is a database of proposals that involve almost all the companies market, where most fully represented properties of several countries. The main advantage of this system - updatable in real time. `If you will create a formal shared database, the project will enter a larger number of agencies, therefore, increase the effectiveness of the search suggestions for the client, - said Irina Zharova Wright. - In America and Europe are already using such products. This year, the U.S. launched two websites - Zillow and Redfin, allowing to see objects in three dimensions, to obtain information about the history of transactions with these objects, automate, and classified document. In-line query processing technologies can occur within 24 hours, online brokers are able to store data on request and provide updated information for several years. Alert customers is through e-mail and sms. Working with this kind of brokerage does not require additional cost and allows the client at the initial stage to avoid contact with the facilitator '. But it is also true that the high automation of the process leads to a decrease in commissions of realtors. Some market participants believe that not all Internet technologies applicable on sales of luxury homes. In fact, home buyers worth millions of dollars will not leave the site of their name, phone numbers and addresses, which is easy to calculate, `where the money is'. Robust sense of self warns them from being able to disseminate such information. And realtors are not interested `` squander information on many elite facilities, preferring to keep it closed. `If we assume that an exclusive project, you can read and learn everything through the Internet portal, the marketing ploy in the form of expensive brochures and personal letters to the prospective buyer is not going to work ', - says Irina Zharova Wright. The process of selling real estate is complicated and lengthy and based on the principle, presented by more Raykin - `a storekeeper, through zavskladom, through the Director of the store`. Apparently, the sale of objects of a class de luxe and in the short term will be held on the same schemes.
0 comments:
Post a Comment